marketing channel functions

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What are the functions of marketing channels?

Information – The marketing channels perform the task of collecting and disseminating of marketing information about customers, competitors as well as potential customers and other market forces. b. Promotion – Persuasive communication is disseminated through the channels to the customers.

What is a marketing channel?

It is created through a series of relationships between middlemen, or intermediaries, who sell the product or service on behalf of the company. The marketing channel includes a mix of people, organisations, and activities that enable the company to bring its product or service to market.

What are digital marketing channels?

Digital marketing channels are online platforms and methods used to promote products or services to a target audience. These encompass various channels such as search engines, social media, email, content marketing, and online advertising.

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